When Robin Goldberg was looking to sell Dream Lanes at 13 Atlas Court on Madison&rsquo;s East Side in 2024, he knew he wouldn&rsquo;t sell to Bowlero Corp. (now Lucky Strike Entertainment) because it would mean that &ldquo;my brand, that I spent a lifetime working on, would get flushed down the toilet.&rdquo;
Instead, he was aiming for a planned sale process with a proprietor with similar values favoring league and tournament bowling and focused on cultivating a loyal customer base, as I...

Ashwaubenon is so important because there simply are not many centers left with that many lanes in the U.S., and huge centers are needed to host major tournaments. 

Orvis brothers of Ashwaubenon, Dream Lanes

Ryan Orvis on owning the very important Ashwaubenon Bowling Alley with his brother Matt, what might be next after the Intercollegiate Championships, moving into the Madison market with Dream Lanes, and more