When the PBA Tour signed a TV deal with The CW for 2026, logic told me the network’s PBA viewership would fall between FS1 and FOX.
That’s because The CW is a broadcast network like FOX that can be watched with just an antenna and generally seems to be part of pay TV providers’ basic packages, but isn’t as well known or popular as FOX, while certainly having greater reach than FS1, which is a cable channel that only is available via a pay TV service.
And that is what the...