It’s pretty much a consensus that if there is to be a bowling revival it will have to come from a focus on kids.
A great step in that direction was announced this week: a national “8 for 8” Bowling Club promotion focused on kids under 12 that will start this fall. The program gives kids the opportunity to participate in an 8-week league for $8 per week and includes a custom-fitted ball and a basic United States Bowling Congress Youth membership.
That should fit far better with today’s hectic lifestyles than a league requiring a commitment of several months.
“The formula for youth sports success is clear. Families want a short commitment, bowling gear for the kids and a reasonable price,” Chad Murphy, International Bowling Campus Managing Director of Youth Development, said in this news release. “The 8 for 8 promotion provides a turnkey program to get youth bowlers in the door and get them hooked on a great sport.”
The “8 for 8” program is a partnership of the IBC, Brunswick and Ebonite, with the ball manufacturers providing balls for the program at a discounted price to participating Bowling Proprietors’ Association of America centers through Strike Ten Entertainment.
The promotion is scheduled for leagues starting from Sept. 1 through Nov. 22.
Details are in the release.