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Snickers, KIA join list of PBA sponsors, media partners

JEFF RICHGELS | Posted: Sunday, February 21, 2021 12:00 pm
While PBA hasn't issued any formal news releases or announcements that I have seen, it has added Snickers as a sponsor and KIA as official media partner. Snickers, which is part of Mars Wrigley, can be found at the PBA sponsors page. USBC is the other sponsor listed there. The page also includes PBA's product registered companies. And PBA CEO Colie Edison said early in Sunday's stepladder finals show of the 2021 Players Championship on broadcast FOX that KIA was the PBA's "official media...