Following NASCAR in Sunday night time slot produces highest viewership for 2021 PBA Playoffs so far
JEFF RICHGELS | Posted: Tuesday, May 4, 2021 5:00 pm
Sam Cooley survived a wild match with Jesper Svensson to advance to the quarterfinals of the 2021 PBA Playoffs. Photo by PBA.
It’s been long established that a strong lead-in show will boost viewership for the show that follows — it’s partly why the PBA Tour in its glory days on ABC preceded Wide World of Sports every Saturday afternoon.
On Sunday afternoon, the NASCAR race on FS1 on Sunday afternoon drew viewership (measured every 15 minutes and averaged) of 2,739,000 for a household rating of 1.62, with 550,000 in the key 18-49 category.
The fourth show of the 2021 KIA PBA Playoffs followed...