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The 11th Frame: Storm Spin program aims to entice recreational bowlers with high-tech balls, boost center revenue

JEFF RICHGELS | Posted: Tuesday, October 10, 2017 8:00 am

Storm Products has begun offering a new program called Spin that aims to entice recreational bowlers to rent high-tech balls for their open play, boosting center revenue and perhaps starting those bowlers on the path to becoming more serious about bowling. Storm has not trademarked the idea and would subscribe to the idea that imitation is the sincerest form of flattery, said Storm vice president of business development Gary Hulsenberg, noting that at a trade show this summer in Red Wing,...

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