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Bowling has an official beer again as BPAA signs deal with Boston Beer Company, parent of Sam Adams

JEFF RICHGELS | Posted: Wednesday, October 21, 2020 4:00 pm
Bowling has had some form of “official” beer at times in its history. The allure is obvious: Get big money from a beer company for exclusive access to bowling and bowlers. Unfortunately, it’s not quite so easy for a variety of reasons. A key issue is the level of industry cooperation needed. Even if you can get BPAA, USBC, PBA and PWBA all on board together, the key thing any beer company would want is access to all centers, and BPAA doesn’t include every center and...