TRUE Premium Vodka signs deal to become 'official' vodka of bowling

First, BPAA signed a deal making Boston Beer Company, parent of Sam Adams and other brands, the “official” beer of bowling, as I detailed in this story. Now bowling has an “official” vodka as Strike Ten Entertainment, the industry’s marketing and sponsorship arm, announced in a news release that it has reached a multi-year sponsorship deal with TRUE Premium Vodka to become the official Vodka of the Bowling Proprietors’ Association of America. It’s easy...