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2021 CP3 PBA Celebrity Invitational draws viewership of 1.383 million, again showing benefit of going adjacent to (and against) NFL

JEFF RICHGELS | Posted: Tuesday, October 19, 2021 8:00 pm
Terrell Owens and A.J. Johnson with the CP3 Celebrity Invitational trophies. Photo by PBA.
The 2021 CP3 PBA Celebrity Invitational on Sunday drew strong viewership of 1.383 million, providing additional proof of the benefit of the PBA Tour airing adjacent to — even if also against — the NFL. Airing on ESPN against the NFL on network TV may have been a negative for PBA, but airing on FOX after the early NFL window of games on that network has proven to be a boon for PBA shows. The CP3 PBA Celebrity Invitational that aired at 4 p.m. Central time Sunday after the...