PBA deal making Pabst Blue Ribbon the official beer of the PBA Tour worth celebrating even as it illustrates a big problem for bowling
JEFF RICHGELS | Posted: Wednesday, November 17, 2021 4:00 pm
The PBA announced in this news release Wednesday that it has signed a multi-year partnership that makes Pabst Blue Ribbon, the official beer partner of the PBA.
PBA signing another sponsor from outside bowling is an achievement worth celebrating, but also illustrates a big problem for bowling.
Remember that just a little over a year ago the Bowling Proprietors’ Association of America and Boston Beer Company announced a deal making the parent of Sam Adams an “Official...