PBA deal making Pabst Blue Ribbon the official beer of the PBA Tour worth celebrating even as it illustrates a big problem for bowling

The PBA announced in this news release Wednesday that it has signed a multi-year partnership that makes Pabst Blue Ribbon, the official beer partner of the PBA. PBA signing another sponsor from outside bowling is an achievement worth celebrating, but also illustrates a big problem for bowling. Remember that just a little over a year ago the Bowling Proprietors’ Association of America and Boston Beer Company announced a deal making the parent of Sam Adams an “Official Part...