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PBA saves Bowlero $10 million in marketing, makes $1 million, CEO Tom Shannon tells CNBC's Jim Cramer

JEFF RICHGELS | Posted: 10/28/2022, 8:00 AM
PBA saves Bowlero $10 million in marketing, makes $1 million, CEO Tom Shannon tells CNBC's Jim Cramer
If you’re one of those people who worries that Bowlero Corp. will jettison the PBA at some point because it’s not valuable enough to the company, you probably can rest easy. In an appearance last Friday with Jim Cramer on CNBC’s Mad Money, Bowlero Founder and CEO Tom Shannon publicly provided the monetary value of the PBA to Bowlero for the first time I’ve seen. “We're making money now,” Shannon said when Cramer asked about PBA. “And I think we'll do we...

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