Big-name field doesn’t mean big viewership for 2024 PBA Roth/Holman Doubles draws
JEFF RICHGELS | Posted: 4/16/2024, 6:00 PM
Andrew Anderson, left, and Kris Prather, right, celebrate after winning the 2024 PBA Roth/Holman Doubles Championship. Photo by PBA.
A star-studded field didn’t produce big viewership for Sunday’s 2024 PBA Roth/Holman Doubles Championship, according to SportsMediaWatch.com.
The Doubles, which was won by Kris Prather and Andrew Anderson, aired taped on FS1 from noon-2 p.m. Central time and drew average viewership (measured every 15 minutes) of 214,000, with 38,000 in the key 18-49 category, SportsMediaWatch.com reported in this story.
PBA Tour and PBA Elite League shows have generally enjoyed strong viewership...