The PBA announced in this news release Friday that it has signed a deal that expands its relationship with Go Bowling to make it the title sponsor of the PBA Tour. Go Bowling is the consumer facing brand of the International Bowling Campus, home of the Bowling Proprietors' Association of America, United States Bowling Congress, and Strike Ten Entertainment. It's great of this strengthens the PBA — terms of the deal were not disclosed — but it would be much better if it were...