PBA adds 2 executives focused on sponsorships, media, licensing, fan engagement, online presence

Back in the glory days, the PBA's sponsors included major non-bowling companies like Firestone, Quaker State, Miller Brewing, various automakers, and more. Getting back to having major non-bowling companies as sponsors would be a key in growing PBA, which may have taken a step in that direction with two recent executive hires.  Lucky Strike Entertainment and the PBA on Tuesday announced in an emailed news release the hiring of two new executives who will focus on sponsorships, media, licens...