Geico PBA Team Shootout ratings up 14%
JEFF RICHGELS | Posted: 7/17/2009, 12:00 AM
Bowling fans' appetite for light-heartedcompetition in the
summer seems to be growing.
The GEICO PBA Team Shootout a four-week, 15-episode series
onESPN that was taped on
specially-constructed lanes at Six FlagsGreat Adventure in
Jackson, N.J., posted a .41 Nielsen ratingsaverage, a 14 percent
increase over a year earlier. The ratingsnumbers convert to an
audience of more than 450,000 viewers perhalf ho...