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The 11th Frame: Barbasol, Lipton sponsorship deals start of a new dawn for pro bowling?

JEFF RICHGELS | Posted: Monday, February 18, 2013 7:00 am

If it’s true that it’s darkest just before dawn, perhaps it could be said that professional bowling is beginning to see the first rays of sunlight after its long, long night. The litany of woes pro bowling has suffered in recent years are familiar, but there may finally be hope for a turnaround. The economy has been slowly emerging from the Great Recession and the new PBA League seemingly has provided a buzz about professional bowling that hasn’t been seen in years. Even as...

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