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The 11th Frame: GEICO Summer Swing to be broadcast by CBS Sports Network in 'most significant network commitment' to PBA since ABC deal ended in 1997

JEFF RICHGELS | Posted: Tuesday, March 12, 2013 11:00 am

The PBA on Tuesday announced a multi-year deal for the finals of its GEICO Summer Swing events in the Milwaukee area to be broadcast by CBS Sports Network in what PBA CEO Geoff Reiss called the “most significant network commitment” to the PBA since the ABC deal ended in 1997. According to this PBA news release, the agreement announced by Reiss and Dan Weinberg, senior vice president of programming at CBS Sports Network, includes five taped 2-hour telecasts featuring 5-player...

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