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The 11th Frame: PBA CEO: New 5-year ESPN deal offers support ‘well beyond what they’ve done in past’

JEFF RICHGELS | Posted: Monday, June 24, 2013 9:30 am

Photo by Pro Bowlers Association.
A new 5-year deal with ESPN is another step toward firmer financial footing for the PBA and hopefully will help the organization secure more sponsors, PBA CEO Geoff Reiss told 11thFrame.com on Monday. “I can’t get into the details other than to say that ESPN is offering us a level of support here that goes well beyond what they’ve done in the past,” Reiss said in a phone interview from Las Vegas, where he is attending Bowl Expo. In March, when PBA announced a 3-year...

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