Not a ‘pump and dump’: Brunswick Bowling Products CEO Brent Perrier likens new owner’s style to Warren Buffett
JEFF RICHGELS | Posted: Monday, June 1, 2015 9:00 am
Brunswick Bowling Products CEO Brent Perrier. Brunswick Corp. photo.
When news broke last week that a private equity group was buying Brunswick Bowling Products, the comments in social media were logical and predictable: It would be a “pump and dump” scenario.
For those unfamiliar with the terminology, pump and dump is a term often used to describe the typical strategy of private equity firms: they buy a company, try to boost its value (the pumping) by cutting costs and/or growing sales, then sell it at a nice profit (the dumping).