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The 11th Frame: Bowling industry poised to create $20 million annual marketing foundation, group says

JEFF RICHGELS | Posted: Saturday, June 6, 2015 6:00 pm

Photo illustration from FreeVector.com.
The bowling industry is poised to move forward with an effort that will result in a marketing foundation with $20 million or more to spend annually, funded by a surcharge on virtually every bowling product sold in the industry, a trio of proprietors who have quietly been working on the effort revealed to 11thFrame.com in a conference call late Friday. “I think there’s true industry unity involved” in the effort, said Jeff Johnson, proprietor of Four Seasons Bowl in Freeport,...

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