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PBA’s slogan for 2016 to be ‘The Year of the Fan’

JEFF RICHGELS | Posted: Monday, November 9, 2015 4:00 am
Tom Daugherty hoists Dick Allen after Allen won the roll-off and put the Bass Pro Shops Silver Lake Atom Splitters into the 2015 PBA League finals against the Wheaties L.A. X. Photo by Pro Bowlers Association.
The PBA said in a message to members last month that its slogan for 2016 would be “The Year of the Fan.” PBA said that “The campaign will include promotions and initiatives that invite more people in, create more connections with PBA events and players, and like all successful sports, monetize their support for a better PBA.” The message noted the big jump in PBA ratings and better demographics last season, a 40 percent increase in Xtra Frame subscriptions, and other...